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Interpolation
   ..methods
Modeling
Conversion/Importing

GRID CREATION

Modeling

Similar to interpolation, modeling can be used to estimate grid cell values based upon a surrounding point file. However, the resulting grid does not have the same data units as the original points.

For example, one modeling method provided with Vertical Mapper is the Trade Area Analysis tool. It uses a point file that represents store locations and produces a grid that reflects the probability of a customer visiting a particular store.

The grid units are a percent value. Vertical Mapper performs two types of trade area analysis: the first calculates the trade area for a single store location and the second calculates trade areas around multiple stores.

Single Store Trade Area


Multi-Store Trade Area

Percent values in this example represent the probability of a customer visiting a particular store.

demo